AgInvestor - Farming Investment Platform

Connecting investors with profitable farming opportunities through a seamless digital platform.

Overview

Aginvestor was envisioned by two young entrepreneurs with a background in agricultural land trading who wanted to create a digital platform connecting investors with farming opportunities. The goal was to enable users to explore active projects, register their profiles, and bid for shares in different farms to generate long-term returns.

Business Challenge

The founders wanted to move quickly from concept to MVP without a structured research or wireframing phase. This created the challenge of translating a loosely defined idea into a functional, investor-friendly product experience.

The Approach

I began with a competitive analysis of similar platforms to identify viable market patterns and investment flows. Through multiple stakeholder interviews, I gathered insights into the business model, investor journey, and operational process, which guided the overall design direction.

The Solution

I designed a set of high-fidelity web screens illustrating the complete user journey—from project discovery and investment bidding to account creation, portfolio management, and transaction history.