Hello!
I'm Mia.
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SENIOR
SENIOR
SENIOR
PRODUCT
PRODUCT
PRODUCT
DESIGNER
DESIGNER
DESIGNER
Certified UX Designer — SOLVING UX CHALLENGES SINCE 2015
Certified UX Designer — SOLVING UX CHALLENGES SINCE 2015
User Interface Design
Prototyping & Wireframing
Design Systems
Usability Testing
Mobile App Design
User Research
UX Strategy
Journey Mapping
A/B Testing
Data-Driven Design
Product Discovery
Heuristic Evaluation
User Interface Design
Prototyping & Wireframing
Design Systems
Usability Testing
Mobile App Design
User Research
UX Strategy
Journey Mapping
A/B Testing
Data-Driven Design
Product Discovery
Heuristic Evaluation
User Interface Design
Prototyping & Wireframing
Design Systems
Usability Testing
Mobile App Design
User Research
UX Strategy
Journey Mapping
A/B Testing
Data-Driven Design
Product Discovery
Heuristic Evaluation
User Interface Design
Prototyping & Wireframing
Design Systems
Usability Testing
Mobile App Design
User Research
UX Strategy
Journey Mapping
A/B Testing
Data-Driven Design
Product Discovery
Heuristic Evaluation
I design digital products that connect user needs with business goals.
I design digital products that connect user needs with business goals.
My tried-and-true
My tried-and-true
design process
design process
(01)
Discovery
Research and understand the product, users, and business goals. Conduct stakeholder interviews, analyze data, and uncover insights that inform every design decision.
(02)
Define
Translate findings into clear problem statements, personas, and measurable objectives. Align priorities with stakeholders before moving into concept exploration.
(03)
Wireframe
Explore multiple directions through wireframes and low-fidelity prototypes. Validate structure and interaction patterns before visual refinement begins.
(04)
Design
Craft high-fidelity interfaces using system components and accessibility principles. Ensure every visual and micro-interaction reinforces clarity and consistency.
(05)
Build
Partner with developers and product teams for seamless implementation. Provide detailed specs, component documentation, and design QA for pixel-perfect delivery.
(06)
Iterate
Gather feedback through usability testing, analytics, and real-user sessions. Continuously refine based on insights to improve usability and product performance.
WORK
WORK
WORK
EXPERIENCE
EXPERIENCE
EXPERIENCE
FDJ - La Française des Jeux
Led the design and optimization of player journeys across nine gaming brands, including Unibet, 32Red, Bingo, and Vlad Cazino, ensuring consistency, compliance, and localization. Enhanced onboarding, registration, and Responsible Gaming (RG) features such as deposit limits and self-exclusion. Collaborated with cross-functional teams to deliver regulatory flows for Source of Funds (SoF), Know Your Customer (KYC), and AML compliance, improving UX clarity and verification processes across diverse markets.
FDJ - La Française des Jeux
Led the design and optimization of player journeys across nine gaming brands, including Unibet, 32Red, Bingo, and Vlad Cazino, ensuring consistency, compliance, and localization. Enhanced onboarding, registration, and Responsible Gaming (RG) features such as deposit limits and self-exclusion. Collaborated with cross-functional teams to deliver regulatory flows for Source of Funds (SoF), Know Your Customer (KYC), and AML compliance, improving UX clarity and verification processes across diverse markets.
FDJ - La Française des Jeux
Led the design and optimization of player journeys across nine gaming brands, including Unibet, 32Red, Bingo, and Vlad Cazino, ensuring consistency, compliance, and localization. Enhanced onboarding, registration, and Responsible Gaming (RG) features such as deposit limits and self-exclusion. Collaborated with cross-functional teams to deliver regulatory flows for Source of Funds (SoF), Know Your Customer (KYC), and AML compliance, improving UX clarity and verification processes across diverse markets.
Kindred Group AB
Designed and optimized onboarding and Responsible Gaming experiences across multi-brand SaaS gaming platforms including Unibet, Maria Casino, 32Red, Bingo, and Vlad Cazino. Applied analytics, A/B testing, and behavioral insights to increase conversion and retention. Partnered with global teams to enhance the shared design system, strengthen accessibility, and unify design consistency across all brands.
Kindred Group AB
Designed and optimized onboarding and Responsible Gaming experiences across multi-brand SaaS gaming platforms including Unibet, Maria Casino, 32Red, Bingo, and Vlad Cazino. Applied analytics, A/B testing, and behavioral insights to increase conversion and retention. Partnered with global teams to enhance the shared design system, strengthen accessibility, and unify design consistency across all brands.
Kindred Group AB
Designed and optimized onboarding and Responsible Gaming experiences across multi-brand SaaS gaming platforms including Unibet, Maria Casino, 32Red, Bingo, and Vlad Cazino. Applied analytics, A/B testing, and behavioral insights to increase conversion and retention. Partnered with global teams to enhance the shared design system, strengthen accessibility, and unify design consistency across all brands.
AKQA
Collaborated with multidisciplinary teams to redesign Stena Recycling’s digital platform, transforming complex user flows into intuitive, accessible web experiences. Produced interactive prototypes and refined UI designs using Figma to demonstrate scalable user journeys. Delivered information architecture and usability improvements aligned with client goals, accessibility standards, and implementation quality.
AKQA
Collaborated with multidisciplinary teams to redesign Stena Recycling’s digital platform, transforming complex user flows into intuitive, accessible web experiences. Produced interactive prototypes and refined UI designs using Figma to demonstrate scalable user journeys. Delivered information architecture and usability improvements aligned with client goals, accessibility standards, and implementation quality.
AKQA
Collaborated with multidisciplinary teams to redesign Stena Recycling’s digital platform, transforming complex user flows into intuitive, accessible web experiences. Produced interactive prototypes and refined UI designs using Figma to demonstrate scalable user journeys. Delivered information architecture and usability improvements aligned with client goals, accessibility standards, and implementation quality.
Learnster AB
Designed and optimized onboarding and learning journeys for Learnster’s B2B SaaS platform. Worked closely with the Chief Product Officer to translate feature requirements into wireframes and prototypes aligned with business goals. Conducted usability testing and collaborated with developers to refine product usability and strengthen overall learning experiences.
Learnster AB
Designed and optimized onboarding and learning journeys for Learnster’s B2B SaaS platform. Worked closely with the Chief Product Officer to translate feature requirements into wireframes and prototypes aligned with business goals. Conducted usability testing and collaborated with developers to refine product usability and strengthen overall learning experiences.
Learnster AB
Designed and optimized onboarding and learning journeys for Learnster’s B2B SaaS platform. Worked closely with the Chief Product Officer to translate feature requirements into wireframes and prototypes aligned with business goals. Conducted usability testing and collaborated with developers to refine product usability and strengthen overall learning experiences.
KEY
ACHIEVEMENTS
Improved onboarding efficiency
Redesigned web and mobile journeys at FDJ and Kindred, increasing user activation and retention across multiple SaaS platforms.
Design system scalability
Contributed to the rollout of shared design systems across 9+ brands, improving design consistency and development speed by 35%.
Continuous user validation
Established ongoing usability testing and iteration cycles, reducing design refinement time by 25%.
Cross-team alignment
Collaborated with product, compliance, and engineering to launch accessible and regulation-compliant product experiences.
KEY
ACHIEVEMENTS
Improved onboarding efficiency
Redesigned web and mobile journeys at FDJ and Kindred, increasing user activation and retention across multiple SaaS platforms.
Design system scalability
Contributed to the rollout of shared design systems across 9+ brands, improving design consistency and development speed by 35%.
Continuous user validation
Established ongoing usability testing and iteration cycles, reducing design refinement time by 25%.
Cross-team alignment
Collaborated with product, compliance, and engineering to launch accessible and regulation-compliant product experiences.
KEY
ACHIEVEMENTS
Improved onboarding efficiency
Redesigned web and mobile journeys at FDJ and Kindred, increasing user activation and retention across multiple SaaS platforms.
Design system scalability
Contributed to the rollout of shared design systems across 9+ brands, improving design consistency and development speed by 35%.
Continuous user validation
Established ongoing usability testing and iteration cycles, reducing design refinement time by 25%.
Cross-team alignment
Collaborated with product, compliance, and engineering to launch accessible and regulation-compliant product experiences.
KEY
ACHIEVEMENTS
Improved onboarding efficiency
Redesigned web and mobile journeys at FDJ and Kindred, increasing user activation and retention across multiple SaaS platforms.
Design system scalability
Contributed to the rollout of shared design systems across 9+ brands, improving design consistency and development speed by 35%.
Continuous user validation
Established ongoing usability testing and iteration cycles, reducing design refinement time by 25%.
Cross-team alignment
Collaborated with product, compliance, and engineering to launch accessible and regulation-compliant product experiences.
Open to freelance, full-time, or collaboration opportunities.
Open to freelance, full-time, or collaboration opportunities.
Senior Product Designer | SaaS, Gaming, and E-Commerce Experiences | UX Strategy • Design Systems • Product Experience
Senior Product Designer | SaaS, Gaming, and E-Commerce Experiences | UX Strategy • Design Systems • Product Experience
Senior Product Designer | SaaS, Gaming, and E-Commerce Experiences | UX Strategy • Design Systems • Product Experience