Fly Flit is a newly startup virtual airline who is interested in creating a mobile application based on a user-centric approach. The app will allow users to search for flights and book it step by step process. The app should have all user experience elements and should be validated and tested to ensure its success.
The goal is to gain market share through utilising a user-centric approach and undertaking with the frustrations users frequently experience on larger, more bureaucratic airline sites.
The case study focuses primarily on the airline booking procedure and endeavours to identify key weaknesses and frustrations encountered by users in the process and remedy these.
The method by which users search for, find, book and pay for flights will be investigated and documented. Utilising this research and analysis, a working prototype - along with an accompanying set of wireframes - will be designed and developed.